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Cheap (or Free) Ways to Grow Your Business – Inc.com

Mon, 26 Apr 2010 14:54:10 +0000

Cheap (or Free) Ways to Grow Your Business Inc.com According to the survey, 27 percent of those business owners under age 45 had used Facebook, LinkedIn , or Twitter in the past year, compared to 16 percent ...

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Cheap (or Free) Ways to Grow Your Business - Inc.com

Social Media: A Framework To Reach Mass Influencers – Mediapost.com

Mon, 26 Apr 2010 02:24:56 +0000

Mashable (blog) Social Media: A Framework To Reach Mass Influencers Mediapost.com The numbers, which come from social networks -- Facebook, MySpace, Twitter, LinkedIn and others -- remain staggering. Through the survey, Bernoff and Ray ... The State of Online Word of Mouth Marketing [STATS] Mashable (blog) all 2 news articles

Citibank Survey Finds Small Businesses Not Leveraging Online Tools to Drive … – Earthtimes (press release)

Wed, 21 Apr 2010 12:08:37 +0000

Citibank Survey Finds Small Businesses Not Leveraging Online Tools to Drive ... Earthtimes (press release) Twenty-seven percent of small business executives under the age of 45 used social networking sites such as Facebook, Twitter and LinkedIn as marketing tools ... and more

Reader Poll: Help Make Online Marketing Blog Even Better!

Tue, 20 Apr 2010 12:00:19 +0000

Thanks to readers like you, TopRank’s Online Marketing Blog has experienced a long and rich blogging life over the past 6+ years with 2,300+ posts, hundreds of thousands of unsolicited links from powerful industry web sites and content that has helped thousands of readers become smarter online marketers. We watch what our readers say in comments on and off the site as well as looking at referring keywords in web analytics and site search keywords to get an idea of what our valued community is interested in. With over 30,000 RSS subscribers and well over 100,000 unique visitors, we appreciate your attention a great deal and want to do our best to be a helpful resource. To help us further refine the content we offer you, please complete the following poll on what types of posts you like best. If you have more to say, such as what topics you would like to see more of, or any other insights, please make suggestions in the comments. Note: There is a poll embedded within this post, please visit the site to participate in this post's poll. Thank you for participating in this poll and if you ‘ve made a comment, thank you even more for sharing your insight! If it wasn’t for you, TopRank Online Marketing Blog wouldn’t have become one of the most popular marketing blogs on the web. © Online Marketing Blog , 2010. | Reader Poll: Help Make Online Marketing Blog Even Better! | No comment | http://www.toprankblog.com

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Reader Poll: Help Make Online Marketing Blog Even Better!

Losing Time on Social Media

Wed, 07 Apr 2010 11:45:19 +0000

Social media is everyone’s shiny object in the digital marketing world. Personally, professionally and otherwise, millions of people worldwide are switching from other information and entertainment channels (or multitasking) for social destinations online and on the mobile web. I know there are a good number of early adopters that read Online Marketing Blog and since you’re probably prone to trying the latest apps and tools, there are undoubtedly certain types of social media sites that have really turned out to be a time suck. That assumption leads us to our 60th Reader Poll! (pick up to 3) Note: There is a poll embedded within this post, please visit the site to participate in this post's poll. No, I didn’t include online games of any kind in this poll because, while they can absolutely be social, I consider them to be inherently time wasting. Whereas the sites/tools listed in the poll above have at least the remotest possibility of helping people become more productive. If your top time waster isn’t listed, please share in the comments. I’d also like know your preferences on topics for future Reader Polls. If your suggestion is picked, we’ll give you credit and a nice juicy link when the poll is run. © Online Marketing Blog , 2010. | Losing Time on Social Media | No comment | http://www.toprankblog.com

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Losing Time on Social Media

Study: B2B sales professionals optimistic about 2010 – KoMarketing Associates

BlogPostman — Thu, 25 Mar 2010 18:03:43 +0000

Study: B2B sales professionals optimistic about 2010 KoMarketing Associates Respondents said that LinkedIn , a social media network focus on careers, is the most effective website for B2B social media marketing . ... B2B SalesPulse Survey Conducted by Infogroup's OneSource Uncovers Key Trends ... MarketWatch (press release) all 7 news articles

B2B SalesPulse Survey Conducted by Infogroup’s OneSource Uncovers Key Trends … – MarketWatch (press release)

BlogPostman — Thu, 25 Mar 2010 13:06:39 +0000

B2B SalesPulse Survey Conducted by Infogroup's OneSource Uncovers Key Trends ... MarketWatch (press release) LinkedIn rated the highest by a wide margin. Following LinkedIn were blogs, Facebook and Twitter. YouTube came in last and was significantly lower than the ...

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B2B SalesPulse Survey Conducted by Infogroup's OneSource Uncovers Key Trends ... - MarketWatch (press release)

Survey: Younger financial services pros turn to social media – Baltimore Business Journal

Mon, 15 Mar 2010 19:04:07 +0000

Survey: Younger financial services pros turn to social media Baltimore Business Journal ... using online social media sites, such as LinkedIn and Facebook, for business, said the survey by the Baltimore-based financial services marketing firm. ... and more

Let social media help your SEO

BlogPostman — Fri, 05 Mar 2010 14:35:47 +0000

This guest post was written by Norm Elrod, a contributor to Search Engine Watch , producers of the Search Engine Strategies New York Conference & Expo . Norm is also a digital media consultant who blogs about his employment experiences at Jobless and Less . Search is dead. Long live social media. This seems to be the rallying cry of late. And social media does show lots of promise for marketers. But discussions like this seem to miss the point. Both search and social media are weapons in a smart marketer’s armory. And used together, they can help to better target consumers. In Marketing Sherpa’s recent Social Media Marketing Benchmark Survey, only 32% of respondents found integrating Social Media with SEO very effective. Fifty-four percent found it somewhat effective, and 14% not effective at all. Presumably, these are people who have tried to integrate — a small fraction of those engaged in social media. These statistics are surprising. Search is about figuring out what people are looking for when they enter keywords into their favorite search engine. Social media is what people are actually saying to each other; they’re telling us what they’re looking for. We, as marketers, should be able to fit it all together pretty nicely. Are you leaving Search keywords on the table? You probably are. A recent Search Engine Watch post laid out many of the privacy issues related to social media . But consumers willingly offer a wealth of information about themselves in various Social Media outlets all the time. And much of it can help you further optimize your site and improve your search rankings. Consumers are helping you to help them. What are people saying about your company or product? And how are they saying it? It’s time to find out. Look at all the tweets related to your Twitter hashtag and follow the conversations. Search Twitter using your current keywords and see what other words people are using in the discussion. Click through to Web sites and blogs. Visit Facebook Fan pages and individual pages if you can. But you don’t need me to run through all the social media options, especially since one in particular provides most of the chatter. My point is simple: Use social media outlets as a keyword suggestion tool. Social media research should yield long-tail keywords appropriate for deeper pages on your site. The incremental traffic these pages attract is likely the most targeted and potentially the most valuable. And you never know. Maybe a sea change among consumers is bubbling under. Such research conducted in real time (at least more real time than last month’s analytics) will help you plan for it and keep you out ahead of it. The whole exercise is worth performing for your competitors and the industry as a whole. In a perfect world, there would be someone on staff dedicated to following the appropriate social media conversations everyday. And in a perfect world, we’d all be rich and drink martinis on the beach everyday. Most companies can’t afford to dedicate an employee as office Internet monitor. Still, the exercise is worth repeating whenever you re-examine keywords. Tomorrow’s keywords are out there to be found, courtesy of social media. And when they become today’s, you’ll be well-positioned to receive all the traffic. Social media wants to help in your search efforts. Let it. Image credit, jpa1999 , via iStock

Social Media As A Sales Tool – Mediapost.com

BlogPostman — Fri, 19 Feb 2010 14:24:48 +0000

CTV.ca Social Media As A Sales Tool Mediapost.com In fact, there are a number of benefits to be gained by spending only minutes a week on popular social media sites such as LinkedIn and Twitter. 1. ... Most Journalists Use Social Media for Reporting MarketingProfs.com (subscription) Social media boosts small firms' internet marketing , says report Internet Marketing News • Survey finds small businesses have doubled their use of social media Virginia Business Magazine PR Newswire (press release)