Marketing with Social Media UNM Daily Lobo Learn about a range of tactics that can help you stand out: Facebook, Twitter, and LinkedIn , plus social bookmarking, blogs, YouTube and many other options ...
Posts Tagged: Social Media
23
Apr 10
What does a lower bar on privacy mean for marketers?
One of my journalism professors once began a lecture on the unreliability of online sources by showing everyone a famous “New Yorker” cartoon — at that point already nearly 10 years old — of a dog using a computer and saying, “On the Internet, nobody knows you’re a dog.” Today, we not only know it’s a dog, but we also know his name and his breed. Soon, we’ll know what kinds of tricks he can do and how many fleas he has. We can bemoan the death of online anonymity. We can rail against the services that constantly threaten to expose data we once believed to be safe. We can look for ways to protect the privacy we’ve got left — or even drop out of the scene entirely. But we can never go back to those early days of the Web when we were all strangers and nothing could be verified. The masquerade is over. Even as some of us (me included) shift nervously in our chairs at the thought of someone sniffing about in our online detritus, others are overjoyed — especially younger users for whom sharing so much information is more natural. The New York Times profiles the rise of several newer services that allow users to share more information than ever before, including Dopplr and Blippy . These sites raise some interesting questions for users, but also for businesses. At first, it might seem like these services make a marketer’s job much easier, but I think that as these kinds of sites catch on, they’re going to require strategies that are profoundly different from the ones that worked on traditional social platforms. On Facebook and its ilk, companies are fighting for users’ attention, but also for their trust, as they try to create a relationship with fans. If a user is already giving everything about themselves away, then disclosing information no longer creates a lasting bond. Marketers are going to have to think of ways to establish relationships that don’t center on this traditional transaction. It may be tempting to say that once you have the data, you don’t need the relationship with the customer — but that’s selling the power of social media short. Instead, marketers will have to craft strategies that don’t center on cementing a relationship with the exchange of information. Should marketers encourage customers to display their purchases online? What does engagement mean in this context? How will marketers need to rethink their strategies to account for these kinds of sites? Image credit, iQoncept , via Shutterstock
See the article here:
What does a lower bar on privacy mean for marketers?
22
Apr 10
SmartBrief stats: How business leaders view social media
Nearly all of us have had to explain — and pitch — social networking to our company leadership. Hence your overwhelmingly positive response to two recent blog posts that lay out five steps to building a companywide social-media plan and a plan for selling social media upstairs . These how-to guides are handy, but they don’t address a critical element to making our collective case: knowing what we are up against. To that end, last month, we surveyed the audience of one of our most popular daily news briefs, SmartBrief on Leadership , to get a sense for the overall business climate for social media. Our goals were to understand how company leaders view social platforms at this moment in time, what their concerns are about adapting them into their business practices and what relevant information they are hungry to know. More than 2,700 of 100,000 SmartBrief on Leadership subscribers from a diverse set of industries responded, and the results surprised us. A view from the top: How familiar are business leaders with social media? Back to school: 75% of respondents say they were either knowledgeable or actively trying to learn about social media. Are their companies currently using social media/social tools? Getting there : 51% of respondents say their companies are actively using and exploring social media in a number of business areas. Another 30% are in pilot test/consideration mode. Only 27% say they are not using social media now and won’t be in the future. Is social media just a marketing fad? Social media is here to stay : While many leaders say they see social media as somewhat “over-hyped,” 63% of respondents say they disagree with the notion that it is a marketing fad. Is it a waste of time? Good use of company resources : 55% of business leaders say social media is not a waste of time. What are the implications of ignoring social media? Missing the conversation, both good and bad : 83% of respondents agree that social media gives them a window into what their customers are saying about them, and 80% say that social media has the power to magnify negative news about a company. This is obviously a key point of concern. Falling behind the competition : 40% of respondents say they fear they are falling behind their competitors in using social media. Also, 25% admitted that they did not know what their competitors were doing in the space. Clearly, leaders believe that social media has the potential for a significant impact on their business. In the coming weeks, we’ll be digging down further with executives on an industry-by-industry basis into how companies are using these technologies across their operations. Stay tuned for updates as we learn more. In the meantime, is this the kind of feedback you are getting from your leadership? What role do executives plays in the implementation of your corporate social-media strategies? Does taking your social-media goals to the next level require more than simply CEO buy-in? Image credit, Alistair Cotton , via Shutterstock
Read more from the original source:
SmartBrief stats: How business leaders view social media