Posts Tagged: Search Engines

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21
Apr 10

Google is Skynet. Search Suggest Opinions

To know what the world is searching for must be amazing. Search engines like Google, Yahoo and Bing are in that position but they’re not exactly sharing those insights. Well, except if you do a little guess work and leverage their keyword research or keyword suggest tools. For example, the suggest-as-you-type features that all the major search engines now offer can provide some interesting insight “on the fly” into what people are searching for. For quick keyword research, Aaron Wall has a Google Suggest tool for keyword suggestions that adds more options and insight. There’s some entertainment value to this as well. Start typing in “my girlfriend” or “my boyfriend” and you’ll see what I mean. Along those lines, let’s see some examples for each major search engine using the syntax, “Google is “: And what about Yahoo? Or Bing? So, we have “Google is Skynet”, “Yahoo is better than Google” and “Bing is not Google”.   It’s amusing and insightful at the same time. As the clear market dominator, Google queries offer a peek into searchers’ perception of Google as a powerful force that can incite polarizing opinions.  Yahoo as a long standing second in the market brings about more functional phrases and just one indication of passion for the brand. While Bing shows some negativity, the good news is that they are inciting reactions from people. Better to make friends and enemies than for no one to notice you at all. By the way, Google recently announced the addition of localized search suggest and spelling correction to the suggest features that searchers might find handy. © Online Marketing Blog , 2010. | Google is Skynet. Search Suggest Opinions | One comment | http://www.toprankblog.com

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Google is Skynet. Search Suggest Opinions

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16
Apr 10

Top 5 Search Terms at Online Marketing Blog – Including Pirates

Here on Online Marketing Blog , we post a tremendous amount of insight on organic  search optimization and content marketing related topics each month. But how about the site search tool on our own blog? Who’s searching for what, and why? And what are they finding? Mining the site search report from Google Analytics can be very useful since it’s an indication of what our visitors want to read more of. Here are the six most popular site search terms for Online Marketing Blog including our favorite, “pirates”. 1. Facebook With Facebook taking off as a top channel for social media marketing, it’s no wonder that them comes up as our leading search query. Just consider the recent numbers : Facebook boasts more than 400 million active users 50% of Facebook users log on during any given day More than 20 million Facebook users become fans of pages every day A quick Online Marketing Blog site search for “Facebook” yields recent posts on tools for sharing microcontent , insight on social media advertising and how to leverage channels like Facebook to take advantage of real-time search . 2. Twitter Speaking of popular social media marketing channels, Twitter takes to No. 2 spot for most common site searched on Online Marketing blog. Twitter may only have less than 106 million users compared with Facebook’s 400 million. But consider how quickly Twitter is growing and how active its users are: New users sign up at the rate of 300,000 per day 180 million unique visitors visit the site every month Users post an average of 55 million tweets a day So what can you get with a search for Twitter on Online Marketing Blog? Learn more about the role of news in blended search or find ways to electrify your social network . 3. Books Who says print is dead? “Books” turns up as our fourth most popular search term. Here on the Online Marketing Blog, we’ve posted reviews of some of latest most intriguing marketing online marketing books like “The Art of SEO.” Plus, we’ve conducted exclusive interview with some of the hottest marketing authors out there, such as David Meerman Scott , author of “The New Rules of Marketing.” We’ve even polled our readers on the best available books on SEO . 4. Social Media These days, social media isn’t just a hot topic for B2C marketers looking to connect with consumers on sites like Facebook, MySpace and Twitter. Social media is equally as relevant in the B2B world. In fact, 91% of business buyers read blogs, watch user generated video and participate in other social media, according to Forrester Research. A “social media” search on Online Marketing blog pulls up posts on setting and measuring goals for business blogging , which social media sites are the biggest time wasters and the risks of sponsored blog posts . 5. Email Marketing Contrary to predictions, RSS never did replace Email. Social media and network use and status updates or microblogging haven’t “killed” the popularity of email either. In fact, there have been reports that Email use is actually up. So it certainly makes sense that our readers are looking for more information on email marketing. A search for “email marketing” reveals some insight posts including, “ 5 Top Email Marketing Tactics for 2010 “, 5 Tips for Effective Email Copywriting ” and “ How Social Media & Email Marketing Boost Customer Reach “. And Finally: Pirates! Few things seem less relevant to Online Marketing Blog than pirates. Yet somehow it’s one of the most searched terms on the blog. So what do pirates have to do with Internet marketing and Web 2.0? There is an answer in this social media marketing post, we promise. Hint: It has to do with Dave McClure. Are you analyzing the top search phrases on your web site? Are you using that insight to guide your site content? © Online Marketing Blog , 2010. | Top 5 Search Terms at Online Marketing Blog – Including Pirates | No comment | http://www.toprankblog.com

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Top 5 Search Terms at Online Marketing Blog – Including Pirates

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9
Apr 10

5 Ways to Leverage Real Time Search in Your Online Marketing Mix

Since late 2009 when Google introduced real time search, the concept has gained a lot of attention. Today, real time search is at the top of the priority lists for all the major search engines – Google, Bing and Yahoo!. As part of the new technology, Google is combines live updates from sites like Twitter and FriendFeed with the latest news headlines and blog posts in search results. For web searchers, real time search means the ability to discover breaking news the minute it’s happening. For marketers, it presents a whole host of opportunities to increase online visibility. Here, we’ve provided five ways to leverage real time search in your online marketing efforts. 1. Develop the type of content that supports real time SEO With real time search, frequently publishing online content becomes a must. Try incorporating these three types of content to support both traditional and real time SEO programs: Tweets and Facebook fan page updates: Micro content from social sites now has the ability to appear in search results. It’s quick and easy to frequently post Tweets and Facebook fan pages updates, so both should play a big role in your real time SEO content strategy. Blog posts: Blogging presents the opportunity to help your content rank and show thought leadership at the same time – since blog posts can offer more valuable information than micro content. Optimized press releases: By optimizing press releases and submitting them through authoritative newswires, you can help your content achieve high rankings. 2. Mobilize your fan base Creating a core group of brand advocates is important for a number of reasons. They recommend your products and services to their friends and family, defend your reputation in times of trouble and are more likely to adopt future products and services you introduce. Now add one more benefit to the list: Brand advocates – particularly authoritative ones – can link to your content to help keep in the real time stream. In addition, brand advocates who are active on social sites like Twitter can create their own content about your company that can appear in real time search results. 3. Know what’s hot in the news With real time search, it’s important to recognize both what users are searching for online and what they’re discussing via social channels – at this very minute. Create frequently updated content that speaks to the latest topics and trends, and is optimized for the latest search terms. A variety of tools exist to help monitor search and conversation trends: Google Trends : Use this free tool to find the hottest topics and hottest searches in Google Social Mention : Determine the strength, sentiment and reach for terms used throughout the social web, including blogs, microblogs, social networks, video sites and news sites BlogPulse : Find the top blog posts, key phrases, new stories and more from across the search universe or related a specific topic Delicious : See the types of content that goes wild across the social web Trendistic : Learn trending topics in Twitter over the last 24 hours, week, month or more (see image below) Trendistic shows “online marketing” trends over the past 30 days. 4. Time your content promotion efforts wisely Give your content an extra boost by monitoring when blog posts, articles and other online content are indexes in Google News or Google Blog Search. Then ensure tweets, Facebook fan page updates and other social content promotions are timed right after the content is indexed. Doing so will help you take advantage of every opportunity to appear in real time search results. 5. Optimize your web site and online content for mobile technologies Real time search is relevant on many mobile devices, including Android and iPhone devices. So Web site optimization for mobile technologies becomes even more important. Consider these few mobile SEO tips: Limit the use of images Keep the design simple and clean Test to ensure your site appears as it should across various mobile devices The bottom line is, it’s crucial to take advantage of every real time search opportunity that comes around. Remember that these opportunities won’t stick around for long – presenting themselves quickly and then disappearing. It is real time, after all. Have you implemented real time SEO into your online marketing mix? Tell us what best practices you’ve found so far. © Online Marketing Blog , 2010. | 5 Ways to Leverage Real Time Search in Your Online Marketing Mix | No comment | http://www.toprankblog.com

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8
Apr 10

What will it take to make Twitter great?

It’s amazing how quickly our ideas of convenience change. Think about the early days of the Internet: Remember dial-up modem noises and sluggish connections? Remember those clunky, almost paleolithic Web pages?  Remember how maddeningly useless early search engines were? I don’t know about you, but I was totally blown away by it all. Sure, it could tough to navigate, but using the Web was so much more convenient than heading to the mall, the library or the post office to run errands that I didn’t even notice all the technology’s many shortcomings. Would I go back to that world now? Not a chance. Now think about Twitter. Sure, it’s all kinds of convenient and useful, but it’s filled with little imperfections we’ve trained ourselves not to notice. In the lead story of today’s SmartBrief on Social Media , Fred Wilson does an admirable job of reminding us of all the little hoops we jump through just to make the service work the way it should. Wilson is calling for a killer app to take the network to the next level. But I think first we need to get a network that recognizes what level its users are actually on. We don’t need a killer app. We need a killer network. Friendster gave way to MySpace, which passed the torch to Facebook. Each of these services improved upon the stability, popularity and feature set of its predecessor. So how is that Twitter has stood unchallenged on the field of micro-blogging for more than three years? The platform is unreliable, ungainly and seems patently uninterested in making life easier for its users. Why is it still dominant? How much longer can that last? The obvious answer is say that Twitter’s user base is too large. But then, no one thought a college-only network would someday unseat MySpace. My guess is that whatever unseats Twitter will come from a similar niche market. Wherever it comes from, it will build on the mistakes and the omissions Twitter has made. Users shouldn’t have to rely on killer apps to get the most out of a platform; the platform needs to evolve to meet the users’ needs. If Twitter hasn’t addressed its own shortcomings by the time competition does pop up, it may never get the chance. What do you think? Is Twitter lacking a killer app? Does the network need a total overhaul? Would users be better served by a competing network? Image credit, kovacevic via Shutterstock

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29
Mar 10

Social Media Seminars Sacramento CA Thunder Marketing Vince W Baker – The Sacramento Press

The Sacramento Press Social Media Seminars Sacramento CA Thunder Marketing Vince W Baker The Sacramento Press These classes are designed to teach people how to use sites such as Facebook, YouTube, Twitter, LinkedIn , Naymz..etc...to dominate the search engines like ...

6 Social Media Seminars Sacramento CA Thunder Marketing Vince W Baker The Sacramento Press

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