Posts Tagged: poll

Social Media — No Comments
7
Apr 10

Losing Time on Social Media

Social media is everyone’s shiny object in the digital marketing world. Personally, professionally and otherwise, millions of people worldwide are switching from other information and entertainment channels (or multitasking) for social destinations online and on the mobile web. I know there are a good number of early adopters that read Online Marketing Blog and since you’re probably prone to trying the latest apps and tools, there are undoubtedly certain types of social media sites that have really turned out to be a time suck. That assumption leads us to our 60th Reader Poll! (pick up to 3) Note: There is a poll embedded within this post, please visit the site to participate in this post's poll. No, I didn’t include online games of any kind in this poll because, while they can absolutely be social, I consider them to be inherently time wasting. Whereas the sites/tools listed in the poll above have at least the remotest possibility of helping people become more productive. If your top time waster isn’t listed, please share in the comments. I’d also like know your preferences on topics for future Reader Polls. If your suggestion is picked, we’ll give you credit and a nice juicy link when the poll is run. © Online Marketing Blog , 2010. | Losing Time on Social Media | No comment | http://www.toprankblog.com

d7a0fff3e8media.jpg 110x150 Losing Time on Social Media

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Losing Time on Social Media

Social Media — No Comments
17
Mar 10

Social media’s effect on workplace productivity

SmartPulse — our weekly reader poll in SmartBrief on Social Media — tracks feedback from leading marketers about social media practices and issues. Last week’s poll question: Does employee access to social media in the workplace enhance or reduce productivity? Enhances productivity, but only for certain job types.  35.87% Reduces productivity.  28.62% Jury is still out.  27.17% Enhances productivity across the board.  8.33% Surprisingly, there are a number of sources that suggest access to social media can increase productivity. For example, ReadWriteWeb last year reported on a study done by Australian scientists that stated access to sites such as Facebook and YouTube could increase productivity by as much as 9%. RWW went on to say that using social technologies for on-topic work could make that number look pale by comparison. How can social media be used to benefit the workplace? One source notes social media can help with tasks as diverse as collaboration and recruiting, going so far as to recommend that companies should allow employees to set their own guidelines. Personally, I think it’s too early to suggest that access to social networks in a workplace environment increases productivity across the board. I do think it has the potential, certainly does in particular job types. In fact, I don’t see how those in marketing, PR and communications could do their jobs without it.

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Social media’s effect on workplace productivity