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Posts Tagged: network
22
Mar 10
Is social media really all about location, location, location?
We know that use of social networks on mobile platforms is on the rise . We know that SXSW attendees flipped for location-based social networks Gowalla and Foursquare this year. But does that really mean that location-aware networks meant for use on mobile platforms are the wave of the future? In the lead stories from today’s SmartBrief on Social Media , Kunur Patel and Chris Dannen make compelling cases for why these location-based networks aren’t as revolutionary as they seem. Patel argues that when every Web service under the sun is making plans for some kind of mobile functionality with location-based features, stand-alone location-aware networks just aren’t as cool. And Dannen argues that for all the technorati excitement over these shiny news toys, “these services have inherently limited appeal.” So which is it? Is location the best thing since sliced bread? Is location better when paired with the functionality of another network? Will it ever have mainstream appeal? Does it need to? Image credit, Stephen VanHorn , via Shutterstock
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Is social media really all about location, location, location?
17
Mar 10
Do social networks share a “social contract” with users?
Early notions of modern democracy leaned heavily on the notion of a “social contract” — the idea that there’s a relationship between the governed and government, in which the people cede some rights in exchange for certain benefits. You give up the right to kill whomever you please and the government grants you a measure of security — that kind of thing. Both sides have a part to play. The deal doesn’t work if only one side lives up to the agreement. In today’s lead story in SmartBrief on Social Media , Christina Gagnier is discussing online privacy standards when she makes a reference to “the evolving ’social contract’ that should just be understood between platforms and their users.” Of course, she notes, there are substantial differences between the constitution of a sovereign state and the terms of service on a Web site. But the idea that we give up something in order to receive a benefit from a collective remains intact. Social networks often feel very democratic — all those people, those conversations, those ideas! But is the comparison really apt? Do you think users and networks share a “social contract”? Does that contract just refer to the terms of service, or is it something more? What are you personally willing to give up to secure the benefits that belonging to a social network confers? At what point do you decide the contract is no longer valid and “revolt” by leaving the network? Image credit, Sergej Khakimullin , via Shutterstock
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Do social networks share a “social contract” with users?
15
Mar 10
Your turn: Is Digg still relevant?
Digg made headlines at the SXSW conference this week, announcing significant upgrades to the front and back ends of the site, which allows users to find, share and rate links. CEO Jay Adelson promises the changes with streamline the experience, making it faster and more user-friendly. But is that enough? When Digg launched in 2004, Facebook was little more than a cleaned-up MySpace for the college set. YouTube didn’t exist. Twitter was just a glimmer in a madman’s eye . Back then, all that sharing, finding and ranking was quite novel. Getting on the front page of Digg used to be quite a big deal back in the day — the equivalent of being a trending topic on Twitter now. The site had the power to direct a lot of traffic back then. The landscape has changed. Now, every social network can easily be used to share news. Digg’s core community is still quite strong, but in some ways it can act as a deterrent, keeping new members from finding much success in talking up their favorite stories. The changes seem poised to alleviate that problem by taking other social networks into account and trying to make the network less of a front-page-or-bust proposition. But the question remains: In a world with so many other hot social networks, why should an organization invest time in Digg? Do you use Digg? Do the changes being made to the site intrigue you? Does Digg still have a place in a corporate social-media strategy? Image credit, K A Arjun , via Shutterstock
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Your turn: Is Digg still relevant?