Paris Blog » daily

Marketing with Social Media – UNM Daily Lobo

BlogPostman — Fri, 23 Apr 2010 18:38:02 +0000

Marketing with Social Media UNM Daily Lobo Learn about a range of tactics that can help you stand out: Facebook, Twitter, and LinkedIn , plus social bookmarking, blogs, YouTube and many other options ...

Link:
Marketing with Social Media - UNM Daily Lobo

IT’S YOUR BUSINESS: Business news releases Thursday, April 8. 2010 – Naples Daily News

Thu, 08 Apr 2010 19:36:46 +0000

IT'S YOUR BUSINESS: Business news releases Thursday, April 8. 2010 Naples Daily News ... the recent integration of the blog to E. Sue Huff's Linkedin and Facebook social media accounts. With information on topics as varied as “ Marketing the ... and more

Outsell forecasts advertising/marketing spending to grow, but only 1.2 percent – Travel Daily News International

Mon, 15 Mar 2010 07:44:58 +0000

Outsell forecasts advertising/ marketing spending to grow, but only 1.2 percent Travel Daily News International 51 percent of B2B marketers rate Facebook as extremely or somewhat effective, followed by LinkedIn (45 percent), Twitter (35 percent) and MySpace (25 ...

Read the rest here:
Outsell forecasts advertising/marketing spending to grow, but only 1.2 percent - Travel Daily News International

Can MySpace make a comeback?

BlogPostman — Wed, 10 Mar 2010 14:48:48 +0000

I love it when companies decide to buckle down and focus on what makes them great. Innovation is essential, but it has an evil twin: mission creep. If you’re trying to keep up with your competitors’ innovations — instead of concocting your own — you might end up with a diffuse, muddled brand that isn’t known for doing anything particularly well. You need to innovate on your own terms and in a way that allows new ideas to arise organically out of what your company already does well. MySpace is a textbook example of this. It saw what Facebook was doing and tried to bandwagon. That didn’t end well . Now the company is trumpeting a return to its roots, as we note in today’s SmartBrief on Social Media . That’s great, but it’s not enough to simply back away from they’re doing wrong. If MySpace is going to survive, it needs to become a real alternative to Facebook’s way of doing things, not just an interchangeable alternate. It needs to embrace a new direction that makes sense for the brand. Some things I’d like to see: Better privacy controls . Facebook and Google are freaking everyone out with shifting privacy terms and unintended disclosures. Better multimedia . MySpace is still synonymous with music and social media. Build on that. One of Facebook’s weaknesses is the clunky way it handles photos, videos and the like. MySpace should also look into capitalizing on a resurgent interest in video chat. Better groups . I’m a fan of niche networks. I wish it were easier to create, manage and maintain those networks in the context of a larger site — that way I could have my video game community and my political news community in the same space. Facebook groups always seemed anemic to me. I think this is one area where MySpace could leapfrog. Better incentives . What MySpace needs is to give old users a reason to check back in. The site should be aggressively pursuing social-shopping features, special offers and content giveaways. To overcome its weak network and lackluster reputation, the site needs to give users a reason to reintegrate the site into their daily lives. That’s what I got. How about you? What does MySpace need to do to make a comeback? Image credit, Carsten Reisinger , via shutterstock

More here:
Can MySpace make a comeback?

COLUMN: Social media marketing basics for landscape professionals – Lawn & Landscape

Thu, 04 Mar 2010 15:47:28 +0000

World News COLUMN: Social media marketing basics for landscape professionals Lawn & Landscape I've found that people who typically guard their identity, such as corporate executives, can be found on LinkedIn . You can choose whether you allow those ... Social Media is Not the Silver Bullet Web Ad.vantage (blog) How to Utilize latest Social Media techniques for marketing I-Newswire.com (press release) Do you plan to increase your social marketing budget and outreach this year? BtoB Magazine The Wealthy Dentist (blog)

ExactTarget acquires CoTweet – The Daily Deal (subscription)

Wed, 03 Mar 2010 00:11:35 +0000

ExactTarget acquires CoTweet The Daily Deal (subscription) Engle added that social media product development for LinkedIn and Facebook was in the works. Watch the video above or download it at iTunes. - Maria Woehr. and more

Social Media Class Answers The Nitty Gritty Questions – OfficialWire (press release)

Thu, 25 Feb 2010 20:54:15 +0000

Nanaimo Daily News Social Media Class Answers The Nitty Gritty Questions OfficialWire (press release) ... a utilities professional, and a marketing and public relations specialist. Among the topics explored: Promotion through the use of LinkedIn , ... Internet and Websites : The Social Media Marketing Challenge: Who Visits Your ... Prudent Press Agency (press release) Socialware Launches Industry-First Social Middleware Platform to Bridge the ... Earthtimes (press release) Fortune 100 (Slowly) Embracing Social Media Marketing Pilgrim (blog) Money Marketing

Introducing #ireadSBoSM

Tue, 23 Feb 2010 18:43:02 +0000

There are nearly 50,000 readers of our daily e-mail newsletter, SmartBrief on Social Media . This blog serves as one way to bring together readers to discuss the opportunities and insights that matter to them, but we’re constantly looking for new ways to link the community. When discussing this with the newest addition to SmartBrief’s social-media team, Emily Molitor ( @emilymolitor ), it occurred to us that a combination of hashtags and Twitter lists might be a cool way to put you all in touch with us — and more importantly, one another. The idea is simple: Just use #ireadSBoSM in your next tweet (see here , here and here for readers who jumped on the idea right off the bat) and we’ll add you to our SmartBrief on Social Media reader list . Here, you can you become a part of this engaged, thoughtful community — making it easy to find and follow other SmartBrief on Social Media readers who are interested in moving their business forward with social strategies. In addition, the team here at SmartBrief will use this list to find articles, blog posts, insights and discussions that are most important to you to help make our product better. So go ahead and join — we’re looking forward to introducing you to one another. Image credit, mattjeacock , via iStock

See more here:
Introducing #ireadSBoSM

3 tools to help optimize your social presence

BlogPostman — Mon, 22 Feb 2010 14:40:38 +0000

You have a great product. People love your content, your products or your services. You have even stepped up your game and created a blog, a Facebook page and an active Twitter account. Yet, the results are unspectacular. Enter social-graph optimization. Yet another Social Media Week panel, fittingly titled “ Social Graph Optimization ” featured insights from Seth Sternberg, CEO of Meebo, Mark Ghuneim, CEO and founder of Wiredset and Trendrr, Hashem Bajwa of Droga 5, and Anna O’Brien of Citibank to help attendees grasp the idea. While Social Graph Optimization might be a foreign concept to many marketers, the good news is that it is based on common sense. If search engine optimization is about getting visibility via search, social graph optimization is about getting your messages out there via social media. Whether that is achieved via your audience’s networks or yours, it’s all about increasing your reach. In some ways, this concept is what social media should be in its purest form: optimized word of mouth. These activities seem logical, but they are something we take for granted and often lose sight of. SmartBrief on Social Media Editor at Large and WOM guru Andy Sernovitz reminds us to “ Just ask” often, and every time I hear it I think of more applications. Mark Ghuneim of Trendrr sees Social Graph Optimization as significant because with social media, we can now see what people are doing, what they are watching and where they are going. Now, he argues, we can target those spaces rather than just targeting the people. This represents a critical shift in thinking for many marketers currently “engaging” in social media. Optimizing social media is not about finding new ways to DM people on Twitter, it’s about leveraging your audience to help them spread your message for you. To build on these opportunities, we can use data. Anna O’Brien of Citibank underscored the importance of analytics in optimization. Once we’re looking at data indicating what’s being shared and what users are reacting to, she pointed out, we can use this data to shape our products. What does your customer want more of? Create more of that and feed the hunger. Seth Sternberg of Meebo mentioned that two years ago, Google was probably the most significant traffic driver for branded sites. While the big 10 blue links are probably still a big piece of that share, social channels are now a major player. He believes that providing current customers with smart and integrated sharing technologies is key to successful social media optimization. “After all,” he pointed out, “My pictures didn’t get any better when I bought an iPhone, but I certainly share them a lot more now.” Now let’s get tactical and figure out what businesses can do today to optimize their social graph. Here are three tools to help you get started. 1. Retweet buttons . Many sites now use TweetMeme buttons effectively, and Guy Kawasaki has showed the impact they can have . They serve as a subtle, yet useful, reminder for your audience to share via Twitter. 2. Widgets and plugin and apps, oh my! Does your blog feature a Twitter feed? Not just of what you’re saying, but what others are saying (see: sharing) about you in real-time? Check out Collecta . Does your Facebook fan page reference your blog or your Twitter updates? There are plenty of apps for that . While it’s important that each of these channels remains distinct, taking advantages of the qualities of each space, we have to remember to use them to feed one another. Your blog should be able to stand alone — but your readers should know that they can follow you on Twitter and fan you on Facebook for further engagement. 3. Web site/blog toolbar . I’m not going to shamelessly plug Meebo because they sponsored the event, took care of lunch or because CEO Seth Sternberg had some great things to say. However, the Meebo toolbar (and Wibiya , used on this blog) is a very tactical and smart way to get started integrating your social graph. The first step in social graph optimization is making it easy for your customers and readers to share your content, offers or information. These bars are a constant reminder to your audience, and according to Sternberg, if 1% of your daily unique visitors share your content, you’re doing pretty well. If you have great content, don’t let it languish. The first step is integrating your business’ social profiles — but the real jump will happen when you give your audience the tools they need to make it easy to share with their networks. Image credit, mipan , via iStock

Read the original post:
3 tools to help optimize your social presence

CORRECT(2/2): BROKER’S WORLD CANADA: IIROC Eyes More Guidance on Social Media – Wall Street Journal

BlogPostman — Wed, 03 Feb 2010 17:13:45 +0000

Channel 4 News CORRECT(2/2): BROKER'S WORLD CANADA: IIROC Eyes More Guidance on Social Media Wall Street Journal Using Facebook, Twitter, LinkedIn , and other social media for marketing isn't rampant among Canadian financial advisers, who typically target retirees who ... Social media: Time to join conversation Seacoastonline.com How to select a good social media marketing company that suits your business ... Promotion World (press release) Social media marketing part 2: Mediums VatorNews Smart Data Collective (blog)