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Is the new Facebook a boon or a threat?

BlogPostman — Thu, 22 Apr 2010 14:28:20 +0000

The Facebook overhaul announced at F8 yesterday is easily the most significant social-media development of 2010 — and it’ll be a tough act to follow for anyone to follow this year. Like all great shifts, it’s impossible to say what these changes will mean. Are we looking at a shiny new dawn of the social Web ? Or is this the biggest invasion of privacy this side of a George Orwell novel? A boon for marketers everywhere? A naked grab for power ? Talking informally with friends yesterday about the changes, I was struck by how divided many people were. Some people were salivating about how the changes would enhance their businesses — and then they’d turn right around and fret about what would happen to all their personal data. I found myself feeling the same way — profoundly torn between the promises and the perils of that much data. The only thing I can be sure of right now is that I’m dying to learn how these changes will unfold each day as I prepare SmartBrief on Social Media . The biggest news of the year may already be out — but the story is just beginning. What about you? Are you more excited or concerned by these announcements? How will you respond to these changes? Personally? Professionally? What will we need to relearn to survive in “a Web where the default is social”? Image credit, Gunnar Pippel , via Shutterstock

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Is the new Facebook a boon or a threat?

Helpful Tips for Businesses Found on E. Sue Huff & Associates’ Blog – Earthtimes (press release)

BlogPostman — Sat, 10 Apr 2010 07:02:48 +0000

Helpful Tips for Businesses Found on E. Sue Huff & Associates' Blog Earthtimes (press release) ... the recent integration of the blog to E. Sue Huff's Linkedin and Facebook social media accounts. With information on topics as varied as “ Marketing the ... and more

Why These Top 5 Social Media Sites To Grow Your Business? – Entrepreneur

BlogPostman — Fri, 09 Apr 2010 18:42:42 +0000

Walyou (blog) Why These Top 5 Social Media Sites To Grow Your Business? Entrepreneur LinkedIn . This is the place where 50 million-plus and growing business owners network to find leads and joint ventures, and to connect. ... How Can Businesses Harness the Power of Social Media Marketing ? Fast Company Social Media Overload in Marketing Your Business or Project Black Web 2.0 Social Media Safety: Acceptable-Use Policies Critical Computerworld Lexology (registration)

Digital Vidya to Organize next Bootcamp on Social Media for B2B Businesses on … – India PRwire (press release)

BlogPostman — Wed, 07 Apr 2010 04:29:23 +0000

Digital Vidya to Organize next Bootcamp on Social Media for B2B Businesses on ... India PRwire (press release) ... and executing Social Media Marketing strategy for a business', 'Why, What and How of leveraging various Social Media Marketing channels ( LinkedIn , ... and more

Business Partnership to present "Social Media for Businesses" forum – myCentralJersy.com

BlogPostman — Mon, 15 Mar 2010 17:53:09 +0000

Business Partnership to present "Social Media for Businesses" forum myCentralJersy.com Topics of the first session will include Search Engine Optimization (SEO), Search Engine Marketing (SEM), Social Media sites including LinkedIn , Facebook, ... and more

Social media is still just experimented by businesses in their marketing – Ecommerce Journal

Thu, 25 Feb 2010 15:21:22 +0000

PR-inside.com (press release) Social media is still just experimented by businesses in their marketing Ecommerce Journal 85% of respondents said they use Facebook as part of their marketing strategy with 77% saying the same about Twitter. 58% use LinkedIn and 49% prefer ... SMB Tech Roll-up: Dabbling With Social Media, Cloud Services are Hot CMSWire Internet and Websites : The Social Media Marketing Challenge: Who Visits Your ... Prudent Press Agency (press release) Most Businesses Still Only "Experiment" with Social Media WebProNews (blog) Actionable Insights (blog) all 23 news articles

Marketing with Search and Social Media & the Customer Lifecycle – Actionable Insights (blog)

Thu, 25 Feb 2010 02:11:53 +0000

Marketing with Search and Social Media & the Customer Lifecycle Actionable Insights (blog) Is “Social” simply the main social networking portals, such as Facebook, Twitter, MySpace and LinkedIn ? Does it include UGC videos, reviews, blogs, ... Most Businesses Still Only "Experiment" with Social Media WebProNews (blog) all 4 news articles

Most Businesses Still Only "Experiment" with Social Media – WebProNews (blog)

BlogPostman — Wed, 24 Feb 2010 21:52:50 +0000

Most Businesses Still Only "Experiment" with Social Media WebProNews (blog) This is followed by Twitter (perhaps more closely than expected, given Facebook's much larger user base) at 77%, LinkedIn at 58% and YouTube at 49%. ... and more

Live from OMS: Opening Keynote with John Battelle and Anne Holland

BlogPostman — Tue, 23 Feb 2010 20:03:39 +0000

The Online Marketing Summit in San Diego kicked off Tuesday with OMS founder Aaron Kahlow interviewing social-media heavyweights Federated Media founder John Battelle and Marketing Sherpa founder Anne Holland . Anne was a surprise guest, making her first public appearance since 2006. The conversation was so interesting that I’ve paraphrased (you could even say “SmartBriefed”) the key points from their discussion. What are the foundations of success in the businesses you’ve started and how can they apply to all businesses? AH: You can do so much with online surveys to learn about people’s pain points. Then, position products to alleviate people’s pain. The key is to look at where your customers are. JB: A brand is what one of you says to another one of you about a company. Find, hire and encourage employees who are passionate about joining that conversation. How do you address the somewhat-loaded conversation about advertising and social media? JB: First, it’s important to remember that advertisers are people, too. The general rule to follow is to go where human passion is, always with the same approach: Listen, understand the social morays of the conversation and figure out how to add value. Do advertising in a way that respects the community. Bring in marketers that the audience might actually get something from. AH: Not only is it understood that advertising is part of the deal online, but for a lot of publications, events and products, advertising is part of the value that the product brings. When you think about your business space in 2011, what are the things you’re keeping an eye on – that can translate to everyone here? AH: Mobile, even if your company is B2B. It is not just the focus of hip, cool, young consumer brands. People don’t look at computers any more. JB: Interface and platform are the two things I’m most obsessed with now. I’m focused on platforms that are open that allow anyone to be on and to benefit from them. I continue to be fascinated with the anthropological nature of how we interact with machines. Apps and augmented reality will change how we interact with each other. It’s important to keep that in mind when you’re developing new products, services and businesses. Marketers’ Takeaway from Anne Holland Getting people to opt in to receive e-mail from your company is a great way to cultivate strong relationships. If you’re doing any kind of e-mail opt-in on a Web site, make sure the welcome message you send them is solid. This message gets the highest open rate out of any email you’ll ever send to them. To double and triple the value of your newly established relationship, consider including: Coupons Top 5 articles Simple personalization that references the publisher in the first sentence (e.g. Thank you for signing up @boing boing for e-mail offers). Image credit, jgroup , via iStock

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Live from OMS: Opening Keynote with John Battelle and Anne Holland

With Chatter, salesforce.com looks to one-up Microsoft SharePoint – Seattle Post Intelligencer (blog)

BlogPostman — Fri, 19 Feb 2010 02:14:14 +0000

Mashable (blog) With Chatter, salesforce.com looks to one-up Microsoft SharePoint Seattle Post Intelligencer (blog) At many companies, employees are encouraged to make connections and find leads through Facebook, Twitter, LinkedIn and other social networks. ... Facebook and Twitter: SalesForce.com Offers Social, Real Time Enterprise Tools ReadWriteWeb (blog) Salesforce Rolls Out a Facebook for Businesses Mashable (blog) all 68 news articles